Shaftesbury has announced the openings of three more East Asian concepts at Chinatown London, Europe’s foremost destination for representing traditions and trends across the Far East.

Seoul Plaza has launched its Korean grocery-led store at Chinatown London’s 2,500sq ft 65-67 Charing Cross Road unit, providing a selection of their most popular items, including kimchi, tofu, noodles, and canned drinks. Seoul Plaza also offers authentic Korean grab-and-go hot and cold food, with seating for up to 10 on the mezzanine level.

An 80 cover, 1,500sq ft debut restaurant and café has opened at 68/70 Shaftesbury Avenue in Chinatown London, called The Eight. It takes inspiration from the traditional Hong Kong tearooms that originated in the 1950s. The menu includes traditional Hongkongese favourites, such as Wonton Noodle Soup, Pork Chop Pineapple Bun, and Volcano Egg on Rice, alongside snacks and variations of the region’s famous milk tea.

Opening at one of destination’s most prominent gateways, on the corner of Shaftesbury Avenue and Wardour Street, is Kung Fu Noodle, the third new concept at Chinatown London from restaurateur Alex Xu. The 50-cover, 1,800sq ft restaurant is the first live hand-pulled noodle concept within Chinatown London, and specialises in dishes from Gansu province in Northwest China.

Julia Wilkinson, Restaurant Director at Shaftesbury, added: “Authenticity is at the heart of everything we do, and no doubt these three bring that to Chinatown London. Seoul Plaza adds a new element to the emerging hub of Korean brands on Charing Cross Road; The Eight offers a real sense of nostalgia for Hong Kong’s tea and café culture; and hand-pulled noodles will be on show at Chinatown London for the first time, as Kung Fu Noodle celebrates the traditional art. They all reflect some of the best things you can find in the Far East, and we’re delighted to have them as part of the line-up here.”