Used 1 Billion per Month, Google Reveals How Google Maps "Reviews" Work |merdeka.com

2022-08-13 01:07:56 By : Ms. Amy Li

Merdeka.com - Google's products and services almost accompany our every digital need.For example, when exploring a new area, reviews on Google Maps can provide a wealth of local information about the place or business that best suits your interests.Like a cake shop that sells the tastiest gluten-free cupcakes or a restaurant that serves live music.Every month more than 1 billion people use Google Maps.Its reviews reach millions per day from users all over the world.For this reason, Google has round-the-clock support to keep information relevant and accurate.Well, this time, Google wants to explain a bit about the process that runs after you click the “Submit” button in Reviews (Google Maps).Google has strict content policies to ensure reviews are based on real-world experiences and prevent irrelevant or derogatory comments on Business Profiles on Google.With recent developments, Google's policies and safeguards have changed.To help keep places and businesses safe from infringing and irrelevant content, especially when there is a potential target for abuse.For example, when governments and businesses begin to require proof of Covid-19 vaccination before entering certain places, we provide extra protection to remove Google reviews that criticize these health and safety policies.Or because they obey orders about the vaccine.After we have compiled the policies, we then turn them into training materials — both for operators and for machine learning algorithms.This helps our team detect infringing content and ensures that Google reviews are always helpful and authentic.As soon as someone posts a review, Google sends it to the moderation system to make sure the review doesn't violate any of the policies.In other words, the moderation system is like a security guard who intercepts unauthorized people from entering the building.As a result, content that violates order does not appear on Google.Given the large number of reviews coming in, we need both humans and machines to help moderate user content.The engine analyzes reviews from various aspects, such as the content is insulting or irrelevant, does this Google account have a history of suspicious behavior, or is there unusual activity with this place or business?or whether the business has just been in the spotlight in the news or social media so that people are compelled to make deceptive reviews, etc.Training machines on the difference between decent and policy-breaking content isn't easy.Google also conducts regular and manual checks for quality testing and additional training to eliminate bias.By carefully training the model on different uses of a particular word or phrase, we improve our ability to detect infringing content and reduce the likelihood of deserving reviews being deleted.If the system doesn't detect a policy violation, a review can be posted within seconds.However, the work doesn't stop once the reviews go live.The system will continue to analyze the contributed content and watch for suspicious patterns.For example, when a group of people create reviews in the same Business Profile group or when a business or place receives a very large number of 1 or 5 star reviews in a short period of time.Ensure authentic and trusted reviewsLike any other platform, Google must also be vigilant in preventing fraud and abuse on Maps.One of them is making it easier for Google Maps users to report reviews that violate policies.If you think you've found a review that violates policies, Google encourages you to report it to the team.Furthermore, the manual review team works around the clock to review the reported content.When it finds an infringing review, Google will remove it, in some cases, may freeze the reviewer's account or even take legal action.In addition to reviewing reported content, the team also works proactively to identify risks of abuse, which can reduce the likelihood of attacks such as blasphemy.For example, in the run-up to a moment that draws a lot of attention, such as an election, Google applies extra protections to related places and other businesses nearby that people might search for on Maps.Google will continue to monitor these places and businesses until the risk of re-abuse is small, so only reviews are authentic and trusted.Investing in the ability to analyze and understand how users abuse content is vital in preventing abuses on the Google platform.We want to make sure that the information they see, especially reviews, is always trustworthy.Our work is never finished.We will continue to improve the system and work hard to prevent abuse, including fake reviews, from Maps.Remember to keep comments respectful and follow our community guidelinesThe Story of a Ukrainian Startup CEO Still Running a Company Amid the WarThe Mystery of the Motives and Expressions of Sincere Love Ferdy Sambo's WifeMeasuring Prabowo's Chances of Winning as a Presidential Candidate in 2024The Collapse of the Police's Propam Marwah 'Police are the Police'Hackers 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