Report: Fauziah NJ, Student of UIN Alauddin Makassar, Reporting from SungguminasaThere are many ways for traders to introduce their wares to buyers.Giving unique names according to the philosophy of the content or taste of the product, is one way.Unique and definitely loved by all people, especially millennials.In Gowa, Miftahul Ulum, a dumpling trader who often hangs out around Syekh Yusuf Discovery Square, gives his siomay names that are unique and easy to remember.Call it, love dumplings, love, jealousy, breakups, unregistered marriages, cheating, polygamy, cheating, and loyal dumplings.The names of these dumplings are based on the contents of the dumplings.Siomay love, for example, contains chicken liver.While sweet dumplings contain chocolate.Miftahul Ulum or by his customers as Mas Asmara, also gave the names jealous dumplings containing cheese, dumping dumplings containing chili, cheating dumplings covered with dumpling skin.According to Mas Asmara, the names were made to attract buyers to try their dumplings.“Alhamdulillah, every day many people come to buy dumplings here.The average is young people.But there are also parents and children," said Mas Asmara.Within a month, Asmara claimed to be able to collect a net profit of up to Rp 6 million.Mas Asmara told that before trading around Sheikh Yusuf Square, he first traded on Jl Cenderawasih, Makassar.However, because his customers were few, he tried his luck around Sheikh Yusuf Square.As a result, the customers are booming."Compared to other places, there are more buyers here. So automatically the income also increases," he said.As a religious person, Mas Asmara does not forget to give charity.Every Ramadan, he always distributes iftar menus to field visitors.He also often distributes dumplings to field visitors for free.(mg6)