The collaborative effort between Blibli and JumpStart also received appreciation from the Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia.Agung Pratnyawan Tuesday, May 31, 2022 |18:24 WIBHitekno.com - Blibli collaborated with JumpStart in presenting an omnichannel shopping experience through the Smart Vending Machine.Through this collaboration, various Indonesian MSME products are marketed.The number of MSMEs turning to online businesses has experienced a big jump in the last two years.According to data from the Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia (Kemenkop UKM RI), the number of MSMEs entering the digital ecosystem has reached 19 million – an increase of almost 130% after the pandemic – with a target of 30 million digital onboarding MSMEs by 2024.Based on a survey conducted by BCG and Kompas in 2021, 74% of MSMEs already know e-commerce but only 20% are fluent in using it.Seeing this phenomenon, Blibli collaborated with JumpStart to launch the first intelligent vending machine in Indonesia that specifically sells MSME products.This Smart Vending machine is a renewable platform for MSME players to expand marketing, promotion, and product distribution more efficiently in an omnichannel manner.Customers can enjoy a new experience in buying the best local products more easily by visiting the smart vending machine units located in Grand Indonesia, Jakarta.The collaborative effort between Blibli and JumpStart also received appreciation from the Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia."We see that cross-industry synergies, especially in the digital sector, are increasingly needed to increase MSME capabilities in online channels. Therefore, we appreciate the initiative from Blibli and JumpStart in providing capacity building support to marketing for MSME products which are now increasingly of high quality. We hope that this synergy can provide tangible, sustainable benefits for MSMEs as well as inspire other industry players to join hands to support the progress of MSMEs, which are agents of national economic revival," said Teten Masduki, Minister of Cooperatives and Small and Medium Enterprises.About Blibli and JumpStart collaborationEdward Kilian S., CMO of Blibli said that Blibli is committed to continuing to expand access to leading MSME products for customers, and this collaboration is a concrete manifestation of that commitment."Blibli and JumpStart as technology companies share a common vision in encouraging the growth of Indonesian MSMEs. With a complete ecosystem, this collaboration provides technology support, accelerating the adoption of the latest business channels, especially the more integrated omnichannel. This effort also emphasizes the spirit of Blibli collaboration in advancing MSMEs in a holistic manner sustainability with other stakeholders."said CMO Blibli.Meanwhile, Brian Imawan, CEO of Jumpstart said, "JumpStart and Blibli both have a capable technology ecosystem, so we look optimistically at this collaboration which is expected to support the digitization of local products and Indonesian MSMEs while at the same time fostering a spirit of pride in local products in the hearts of the people. deployment of 1000 vending machines in Jabodetabek, JumpStart will fill several slots in each vending machine for MSME products fostered by Blibli, hopefully, this vending machine can be a solution for MSME players in increasing awareness, reaching the target market, and strengthening the product showcase more efficiently ."In this collaboration, Blibli has collaborated with 36 MSMEs to present 180 variants of the best local products that customers can directly get at the innovative vending machines provided by JumpStart.Blibli also maximizes its broad reach for MSME actors in Indonesia to curate the products offered to ensure the quality of goods received by customers.To introduce this innovative vending machine to the wider community, Blibli and JumpStart are holding a Locale Pop Up event which will take place in Grand Indonesia until June 12, 2022.Here, visitors can purchase MSME products at the first four vending machines available."In the future, Blibli will invite more of our MSME partners to join the initiative with JumpStart and provide more variants of the best products in this innovative vending machine. We are also very open to establishing long-term synergies with JumpStart so that the benefits of this initiative can be felt by MSMEs more broadly. Blibli is also committed to continuing to open the door for collaboration with other stakeholders and developing more innovative solutions for MSMEs in order to strengthen our efforts to empower and advance MSME actors in a sustainable manner," concluded Edward.Copyright Hitekno © 2022. All Rights Reserved