The First Local Carbon Plate Running Shoes in Indonesia - Fashion Fimela.com

2022-09-02 23:38:07 By : Mr. Bill Jiang

Fimela.com, Jakarta Choosing running shoes should not be careless, besides being comfortable, the shoes must have technology that does not hurt the feet.So not only the model is considered, but the quality.For this reason, PT Vita Nova Atletik which is the umbrella for local sports brands specifically for their running products under the name Ortuseightrunning officially introduced Hypersonic to the market while bringing this momentum as the official introduction of Hypersonic, the first Carbon Plate Running Shoes in Indonesia, to the general public.Running shoes have been tried on by Hendri Pardede, who tried out Hypersonic for the first time on the hot asphalt of the Boston Marathon."As a marathon runner, I am proud to be an Indonesian runner who tries Hypersonic at the Boston Marathon, proud to be the first local brand in Indonesia to use Kinetic blade or carbon-plate technology," said Coach Hendri Pardede.Ortuseightrunning innovation in Hypersonic this time is in the kinetic blade technology.With a functional decorative reflector on the front, the Jacquard Mesh shoe is seen as more durable but still lightweight.While on the cushion, the elastic and flexible Stratus Foam makes the sandwich layering technique with Cumulus Foam flanking the Kinetic Blade contributes greatly to the effectiveness of sending the runner's energy back-return increase.While the Kinetic Blade technology itself is able to balance the shoe and direct the momentum to reduce energy lost during toe-off and increase the foot spring which has an impact on overall energy efficiency.Hypesonic combines kinetic blade technology and multi-layer StratusFoam and CumulusFoam clamped by a carbon plate, making stability feel maximized for long-distance running wear.The title "Your Flying Machine" is still attached to this Hypersonic, this shoe passes wear tests and international standard lab tests that carry the strength of the ultra-propulsion feature, this shoe uses ultra-responsive cushioning with high flexibility, guaranteeing a durable shoe that makes running bouncy."Currently, for local brands, there are still no complete running gears, Ortuseightrunning will be a sports brand that is going in that direction, namely having complete running products from head to toe, while also proving to the world that local products are not inferior in quality. with foreign brands,” said Ortuseight's Product Development manager, Teguh Sarwoko.On the design side, Hypersonic is given a touch of fresh color nuances which is an up-trend among today's local runners.It appears on the entire body of the shoe and the outsole which is dominated by a neon clash-color color with two choices of Hypersonic Peach, White, Black and Hypersonic Electricity, Black, Ortrange colors that steal the show.While on the side of the shoe there is a Quarter Logo with the Ortuseight cutting-press method, followed by the collar-lining made of Merry-Mash material which is equipped with a PU Nosew heel-cap.The outline logo accent with the Ortuseight symbol on the left and right sides of the shoe, as well as the black outline and reflector lines make the overall design of the shoe look balanced and proportional.Especially for the Hypersonic series, these shoes are made of a double midsole, which is a technique where Ortuseight combines two materials that complement each other with a special design calculation.Through the material and hardness points that are made functionally specific, it is proven to make the soles more responsive, and more durable.As an option, the midsole is made of Injection Phylon which is very soft and lightweight.This technology is also able to reduce the impact of the foot to the ground so that runners avoid knee injuries.This double midsole technology can work best during long-distance running because the combination of these two technologies makes the midsole material lightweight and does not burden the foot."Using hypersonic is great especially in long-run training where carbon plate technology is very helpful in bouncing while running so that leg fatigue can be eliminated," said Coach Hendri Pardede.Hypersonic is available starting April 2022 at a price of Rp. 999,000.